Responding to growing opportunities and potentials in Arowana Fish market, PT Inti Kapuas Arowana (IIKP) repositioned its business by focusing on selling and farming of Arowana Fish. Through the company’s subsidiary, PT. Istana Bahari, IIKP entered into a partnership with traditional arowana farm in Pontianak, West Kalimantan. In parallel, the company also purchased 24 hectares (62 acres) land. They are both to be developed into a modern fish farming facility.

On the distribution side, IIKP opened its first Jakarta outlet, in July 2005. Besides dealing in direct retail and wholesale, buying and selling, the outlet also provides other services such as Arowana Rental and Arowana Care services. The plan for immediate future will include opening new outlets in major cities throughout Indonesia.

In marketing Super Red Arowana, IIKP develops a brand name “Shelook RED” to represent the high quality standard assurance that IIKP applies in the breeding, selection, and care of its Arowana Fish.

Company’s commitment and professionalism in its business operations is reflected by the fact that IIKP is the first Arowana farming and distribution company to be listed in the Jakarta Stock Exchange.